Bose® Professional Updates Legendary Panaray® 802® and 402® Loudspeakers as Series IV

Bose Professional Updates Legendary Bose Panaray 802 and 402 Loudspeakers as Series IV

New Updates to Facilitate Simple and Versatile Mounting

Bose® Professional announces updates to the popular Bose Panaray 802® and Panaray 402® sound-reinforcement loudspeakers — now known as the new Panaray “Series IV” models.

In the 25 years following their original introduction, the Panaray 802 and 402 loudspeakers achieved an iconic status among A/V System Integrators, Design Consultants and Installers. The Series IV models build upon that legacy, retaining the features and performance that made their predecessors popular. Both Series IV models have been updated with new installation options to further facilitate simple and versatile mounting. Refinements to both models better suit indoor and outdoor installed applications.

All Bose Professional Panaray installed sound-reinforcement loudspeakers feature full-range driver arrays, eliminating the need for tweeters and crossovers, to provide unsurpassed reliability and natural vocal clarity. Additionally, a Bose Articulated Array™ design – where drivers are set at precise angles to provide wide, even coverage – can reduce the number of loudspeakers required for many installations.

The small, lightweight Panaray 802 Series IV loudspeaker features a wide 120°V x 100°H Articulated Array design, while the 52 Hz low-frequency response can eliminate the need for subwoofers, providing a cost-effective solution for many indoor and outdoor installed sound-reinforcement applications. The new Series IV model adds new side threaded inserts and optional accessory U-Bracket to make installations simple, fast, and cost effective. The Panaray 802 Series IV comes in a black finish, measures 13.3″ x 20.5″ x 13.2″ (338 x 520 x 335 mm) and weighs 30 lbs (13.6 kg).

The smaller Panaray 402 Series IV indoor/outdoor installed sound-reinforcement loudspeaker features a wide 120°V x 60°H Bose Articulated Array design, while the 73 Hz low- frequency response covers the entire vocal range to provide an even further cost-effective installed sound-reinforcement solution. The new Series IV model adds new rear threaded inserts with industry-standard mounting to accommodate optional pan-and-tilt brackets to enhance installation flexibility. The Panaray 402 Series IV comes in black and white finishes, measures 23.3″ x 8.1″ x 8.0″ (592 x 206 x 202 mm) and weighs 16 lbs. (7.3 kg)

Other models in the Bose Panaray loudspeaker line, such as the Panaray 502A, Panaray MA12 and Panaray MA12EX, remain unchanged.

The Panaray 802 Series IV loudspeaker is available now, while the Panaray 402 Series IV is scheduled to be available in early 2016. Visit pro.bose.com for more information.

The new Series IV Panaray 802 and 402 loudspeakers.
The new Series IV Panaray 802 and 402 loudspeakers.

Restaurants get hip to the importance of sound

Sound is key for restaurants and diners! “Studies have shown that different sounds and genres of music impact diners’ perception of food and drink, influencing everything from the crunch of potato chips to the flavor of wine.” Click below to read more from the Chicago Tribune …

Sound for restaurants

What makes a restaurant more than a place to grab a meal, but a place you’ll really remember? For a growing number of dining establishments, it’s not just the food, the decor or the dashing wait staff. Increasingly, it’s the music.

At Bohemian House, a River North restaurant that serves European fare, customers dine while listening to a steady soundtrack of indie artists that have “a good beat” but don’t distract from conversation, said co-owner Dan Powell. “Don’t Move” by Phantogram, “We’ll Be Fine” by Lincoln Jesser and “Let’s Go Surfing” by The Drums are among the tunes on the Bohemian House playlist.

“We wanted to make sure that we created a space that not only looked beautiful but sounded beautiful,” said Powell, who added that the restaurant’s music selection has been a key part of the spot’s development since it opened in 2014.

Powell is one of a growing cadre of chefs and restaurant owners who are paying more attention to their establishments’ audial ambience, treating it as an extension of their brands.

Music has multiple purposes in a restaurant, notes Danny Turner, global senior vice president of programming and production at Mood Media, the main music provider for big U.S. retail and restaurant chains. It muffles kitchen or staff noise and drowns out the conversation of the customers sitting next to you. It fills those awkward pauses in the conversation. And it appeals to a customer’s emotions, leading to higher overall satisfaction.

Studies have shown that different sounds and genres of music impact diners’ perception of food and drink, influencing everything from the crunch of potato chips to the flavor of wine.

“I think the smartest restaurants recognize that every meal is a multisensory experience,” said Joel Beckerman, author of the book, “The Sonic Boom: How Sound Transforms the Way We Think, Feel, and Buy.” “But I think the vast majority don’t think enough about it.”

Sound “has a tremendous impact that most people aren’t even aware of,” said Beckerman, a composer of scores of iconic brand sounds for everything from IMAX theaters to the Super Bowl. “We respond emotionally to sound faster than any other sense, even touch.”

Good music can even boost revenue, said Ola Sars, CEO and co-founder of Soundtrack Your Brand, a Swedish Spotify-backed streaming service that launched in the U.S. this month and provides music to McDonald’s worldwide. If customers enjoy the music, they tend to stay longer, which leads to more eating and drinking — and higher checks.

But determining what music strikes a chord with a restaurant’s clientele is something that each establishment must determine.

At Big Star, a Mexican restaurant in Wicker Park, the music is country, rock and loud.

“Like really loud,” said Laurent Lebec, Big Star’s beverage director and the curator of its mix. “You’re just bashing to music.”

Lebec, a musician and former member of the band Pelican, calls being at Big Star, which exclusively plays records, “like being in a musical fishbowl.”

“Sound was always part of the design,” he said. “Everything is dialed up to be beautiful chaos. It’s raucous but welcoming and warm.”

Chris Haisma, a partner at Footman Hospitality, said the restaurant company “really dove into music” at its newest Chicago spots, The Betty and Sparrow.

They use curated playlists — one for day and the other for night — running on a MacBook and supplemented with records brought in by the staff, depending on the mood of the restaurant on a particular night.

The playlists are designed by Chicago-based Uncanned Music, a music curating company. Haisma said 40 percent of the songs on each playlist are swapped out every month.

Uncanned designs playlists for restaurants based on their unique design and feel.

“We think of it as artfully as we can — as equal to food and beverage,” said Scott McNiece, who started Uncanned Music after curating playlists as a side gig while working for famed restaurateur Brendan Sodikoff.

“I think the need is fairly innate — there’s not a single restaurant that hasn’t had to address it, even if they don’t think about it,” McNiece said.

“We pride ourselves at being pretty boutique and developing relationships,” he said. “We try to walk into every new job with a clean slate.”

Beyond selecting the unique playlist for a particular restaurant, Uncanned also adjusts the song mix often to keep it fresh, and adjusts the songs themselves so the volume is consistent — a key difference between new and old music.

“It’s kind of like working with a designer,” Footman Hospitality’s Haisma said. “I always say the host stand is the guest’s first and last impression. The music is the same way.”

Finance may now be available for your purchase!

ShowPro has teamed up with Flexi Group to offer finance to approved purchasers.

logo1-1Why Lease?

“If it appreciates, buy it. If it depreciates, lease it.” – Jean Paul Getty (Oil Tycoon & Billionaire)

Benefits of Leasing

  • Full tax deductions of the rentals
  • Improved cash flow and return on capital
  • Access to new technology through upgrade
  • No establishment or administration fees
  • Almost any electronic item from computers to faxes and photocopiers can be leased
  • Software, training and extended warranty can be leased, up to 50% of the total rental plan

Think of your current expenses…

  • Office or workshop rent (paid monthly): Would you pay three years in advance?
  • Employees (paid fortnightly or monthly): Would you pay three years up front?
  • Electricity and phone bills: Would you pay three years up front?

Invest in things that appreciate. Rent things that depreciate.

Many businesses are now Flexirenting their business equipment. They have realised the benefits this method of payment can provide. Leasing your business assets via FlexiGroup allows you to spread the cost of running your equipment over your choice of terms: 24, 36 or 48 months. It provides an update path so that you always have the latest and most appropriate technology for your business.

It does not make sense to pay for a computer three years up front! Why would you spend that capital in equipment that will be worth next to nothing in 3 years? If you are paying cash for your equipment, you are investing in it. What is the return after 3 years? Where else you spend your $5,000 to grow your business?

Give your business a new Lease of Life! Contact ShowPro to find out more.